Cherry Hill | Postcard

Client: Cherry Hill

Project: Direct Mail/Postcard (7x5")

Target Area: Downtown Fredericksburg, VA - 1 mile radius starting from Old Town

Purpose: Get the attention of homeowners who want to stay in the downtown area, but need some kitchen upgrades to make the most of their house.

Communication Goals: "Let people know we can take care of a complete kitchen remodel, our craftsmanship is great...all that good stuff".

You got it! Cherry Hill has a lot of 'good stuff' to talk about (click on the above photo to view the postcard content). We took style cues from the Cherry Hill business card and crafted an elegant piece that will surely drum up some new Cherry Hill clients.

Bakery D'Amour | Opening Soon

I scampered down to Salem this morning.

My agenda included the following:

1) Deliver printed menus and business cards.

2) Decorate!

3) Drink a copious amount of French Press coffee since the Bakery is going in just next door.

4) Pick up some more French Press goodies.

Done, done and done. Oh! And there was a tapioca + strawberry crepe with real whipped cream from French Press to top it all off. Not on the agenda, but a necessary deviation. Here are some preview photos...

The architectural awning over the drive-thru.

Love the striking design.

An amazing French platter Fran Berry found to hang in the bakery.

I'm jealous of her shopping skills. Go, Fran!

Bakery D'Amour Wall Art by StudioM

Bakery D'Amour collaborative wall art by StudioM and Christine Zollner.

I could fit in that mixer bowl. I should have climbed in there to give you a sense of scale.

Bread-making requires serious tools.

Jay Farmen, the Bakery Boss-man.

Ladders and boxes soon to be replaced with tables and patrons.

Until then.....Au revoir!

French Press Goodies

The procurement from today's trip to Salem:

A pound of organic whole bean coffee from Peru.

Two matching mugs.

How could you resist that perfect little copper Eiffel Tower?

I couldn't, obviously.

And you can't have one lonely mug.

So I got two.

Perfect Look | Gresham Grand Opening

A new Perfect Look Salon is opening today!

It's located in Gresham, at 2451 SE Burnside. If that's your neighborhood, you're one of the lucky ones! For the next two weeks, you can get a haircut for only $6.95! And while you're there, pick up a New Customer Discount Card; we designed these to give you another discount with each return visit. Sweet. (P.S. There's a new website coming soon, too.)

Bread-lovers unite!

Bakery D'Amour is coming. Soon.

Here are some images of the printed menus. They're planning on offering some of the most amazing menu items. You can walk-in, sit down, drive-thru or cater-to-order. How's that for options!? Get ready to eat some bread.

Bread-Lovers Unite!

You can read more about the bakery's design process here.

Cherry Hill | Business Cards

Well-crafted cabinetry. Well-crafted customer service. That's what you'll find at Cherry Hill Cabinetry. They produce absolutely breathtaking kitchen remodels. While they're at it, they truly put the 'custom' in 'customer service'. Craig Hartsock, the owner of Cherry Hill found StudioM on Inkd. Instead of purchasing already-designed business material templates, Craig requested I create some custom work for them. He's into the whole 'custom' thing if you haven't noticed. And I love that. (Speaking of custom, if the Cherry Hill pattern looks familiar, you saw it here first.)

Although he's now located in Fredericksburg, Virginia, Craig lived in Portland once-upon-a-time. So when he says he'd like something 'classy with PDX character', I know exactly what he's talking about. The first project we tackled was a logo redesign and a business card combo. Craig is smart. He realized it would be silly to go to all of the trouble of creating a new business card design just to slap an old logo on it. 'Old' logos can be a good thing if they have a lot of brand equity and are in line with the company's goals and objectives. But this one wasn't. So now there's a new one! (If curiosity's getting the best of you, the old logo can be viewed here.)

Here are a few photos of Cherry Hill's work:

Hello. Has your breath been taken yet? I think I gasp every time I look at these. Beautiful. Craig, I'm honored that you chose me to produce custom creative work for your custom creative work (smile).

More Cherry Hill materials to come. Stay tuned.

A Penchant for Pattern - The Mod Marine Collection

I've been pattern-making! And here's a peek at what I'm coming up with. If you want to see more of the products of my penchant for pattern, check out this previous post.