Wednesday, July 14, 2010

Mystery Illustration - Revealed!

This explosive illustration was posted right before the holiday weekend, and I promised I would reveal it's purpose after the 4th. So, happy after-the-4th. The StudioM team created the above graphic for a band called White As Wool. You can find them on Facebook and MySpace.

This is a shot from the show they played with Madison Heights on July 4th at Tumbleweed Park in Arizona. Photo credit: Unknown

The band really likes the artwork of Andy Goldsworthy and wanted to take his concept of negative space as inspiration for their t-shirt graphic. The shirts debuted at the show shown above. So the "W" is obviously, but why geese (Canadian geese, specifically), you might ask? Well, there are several reasons, all articulated by the client during our start-work meeting:
  1. They fly in a ‘V’. In doing so, the leader’s always cutting the air to make the way easier for its followers.
  2. They honk, which, scientific studies have shown is them encouraging the leader to keep going, 
  3. And finally, they are always together. No goose is ever left behind. They live in community at all times. 
The band member who lead this project has a strong desire for their music to do the same thing for its community as Canadian geese do for each other. Kind of quirky, but cool, right?

 Illustration in action!

White As Wool will be releasing their first album in the near future.

1 comment:

  1. Those were exactly the same reasons I used the Canadian goose on the Friends Leadership Program logo. I was afraid it was too obscure, but they liked it, and now I see I'm not the only one who sees the importance of that metaphor.