I've been following the Second Glance blog at www.glanceagain.com for months and simply cannot get enough of the exceptional style aesthetic of the Glancing Girl. She posts such delicious fashion images with the most breathtaking details. Daily. It's like a breath of fresh air infused with a jolt of energy.
Nancy Kniesel, the owner of Second Glance, has been working with her consignment shop for over 25 years. And I'm happy to say that our batty career courses have crossed and my own work with the shop has officially begun. StudioM has been contracted for a company rebrand and website redesign. Second Glance's client base is shifting, growth is inevitable and business is good, but they've had basically the same logo since day one. The best time to ramp up brand and marketing efforts is when things are booming...that's now for SG!
Earlier this week I motored south about two hours to Corvallis, Oregon to meet this new client. There are two SG shops. Both downtown. Just around the corner from each other. The main shop is the original; The Annex was created for a younger audience and is run by Nancy's daughter, Jessica. Both locations are charming, eclectic, stylish and full of verve. Although I was only there for a couple of hours, and mostly before opening, the shops were bustling! There were ladies skipping in with bags of clothes to consign and others moseying through looking for a weekend dress, the perfect earrings or to spend the balance on their resale account.
The mother and daughter team, along with their other powerful team members (yes, I'm talking about you Jen!), have a passion for the environment and have uncovered a truthful parallel between a positive shopping experience and a woman's self esteem. They're also committed to being conscientious towards the environment, where they consider consignment to be rooted. Read more on that here.
It's such an priviledge for StudioM to work with such savvy business women. As one of the Glancing Girls says, "chin chin" (cheers!) to a well-designed future, ladies. And to the rest of you, stay tuned to the future reveal.