Car dealership gone cute.

Finally. A car dealership that wants to deal with the warm and fuzzy parts of car-buying. Forget all the yelling car salesmen with comb overs and the over-waxed, over-priced plethora of vehicles in the car lot . It's about real people. Real feelings. Real fun. 

The beginning stages of this project for a local ad agency produced the mood boards showcased earlier this week. I created 2 different directions and executed a poster and a billboard in each direction.