Wednesday, March 24, 2010

Gettin' in the mood.

I love mood boards. They're typically a collage of inspirational images, including color and texture, as well as words that captures the visual direction you're headed for a particular client. (See the ReStyle mood board here.) I did these mood boards last week for a local agency working with a car dealership in the New England states that's ready to break the mold. They're going for a very different branding approach than most (think shiny, sleek, pretentious, expensive-looking, all about the car). 

I usually only do one page, but I got really into this direction. Obviously. So there are two. Keep this mood in mind - I'll show you the work that came from it later this week.

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