There's something striking about a well-done black and white print ad. Some might argue that if you need color to communicate then your message isn't good enough. I'm not sure to what degree I would agree with that argument, but in the case of this print ad for French Press, we've pulled it off. The ad is based on a promo piece we created to be used in-shop last year.
Project: Newspaper Print Ad
Publication: Salem Business Journal
Art Direction/Copywriting: StudioM