Alchemy Dancewear Website | Sneak Peek

Alchemy Dancewear is being started by a local ballroom dance company owner who is having dancewear and gowns designed and produced right here in Portland. They came to me through a good friend and illustrator I met in college, Aaron Alexander, who took ballroom dance lessons from them with his wife for the first dance at their wedding. We started a few month ago with a web critique, looking at several high-end and high-fashion brands and how they handle their branding - specifically online. Next we established an elegant and graceful wordmark to represent the company. Now we're working on the website design. Here are a couple screen shots from the first round of design work....

If you're a fan of ABC's Dancing With The Stars, you might recognize this model. She's Charlotte Jørgensen, a world renown professional ballroom dancer who starred on Season One, dancing with actor John O'Hurley. They were the runners up, but won the 'rematch' sponsored by ABC. She now spends her time training and coaching. The Alchemy team frequently dashes down to take lessons from her in Los Angeles. Isn't she a fabulous model!?

The site is scheduled to launch early next year.
Stay tuned for more then.

Photos by Doug Hoeschler Photography.