Melissa Tomeoni. A new identity > Follow-up

On Wednesday of this week, Melissa Tomeoni announced something exciting: She's officially launched MelissaTomeoni.com! She and I have been working on some super secret and very cool branding that has debuted with her new website. This is the logo she chose, based on several we reviewed in early April:

The goal was to create a mark that represented a new branch of her current work, focusing on newborns, children and graduating high school seniors, that communicated modern luxury. Same Melissa, same stellar photography, new business name.

Stay tuned for more from me and Melissa. We've got some great stuff still in the works. Until then, a virtual toast to Melissa and her business acumen - clink! clink!