Objectified | The film

Objectified is like Helvetica's step-sibling, also created by Gary Hustwit. (I just read that he considers Helvetica and Objectified Parts One and Two of a design documentary trilogy. I can't wait to see what Part Three is!) Instead of being about graphic design, it's about industrial design, or the design of stuff. Almost everything around you has been designed. Stop. Look around you right now. What do you see? iPhone, notepad, lamp, pen, computer, rug, desk, doorknob, mug, coaster, sweatshirt, file folders. All designed.

What I liked most about the film was the peek it gives the viewer into the creative process. There has to be process in creativity; everyone has their own take on what that can and should look like. Industrial designers approach design very practically because what they're designing must be used, but they do this without loosing imagination. It was super inspiring.

I think these quotes from the film are inspiring, too:

Jonathan Ive, Apple | A big definition of who you are as a designer is the way you look at the world, and I guess it's one of the sort of curses of what you do is that you're constantly looking at something and thinking, "Why is it like that and not like this?" And so, in that sense, you're constantly designing.

Henry Ford | Every object tells a story. If you know how to read it.

Rob Walker, New York Times Magazine | The problem with spending a lot of time focusing on what's very now and very next is that it isn't very forever. And that means that it doesn't last because there's someone else coming along to design what's now and next after that.

Naoto Fukasawa, Designer, Tokyo | Design needs to be plugged in to natural human behavior. Design dissolves in behavior.
Bill Moggridge, IDEO | I like the concept of wearing in instead of wearing out.